Location Management
Redesign
Improving how Verizon employees discover information.
Verizon is composed of thousands of store locations, all with their own information. Many employees within the corporate and store spaces need to be able to view, edit, and utilize this information to perform crucial functions. This redesign took an outdated and clunky design and revamped it to fit the needs and visual acuity of the company.
Team and role
Lead Designer, 2025
Verizon Retail Design Team
Graphic redesign applying the Verizon Design System to match the current visual language.
Faster search to result speed.
Outcomes
Redefined filtering logic and system, providing users with high specificity in search terms.
Context
What is the problem?
Verizon Location manager has been in a legacy format with no design input since it's inception. The interface is difficult to navigate for novice users, and cumbersome for advanced.
The UI is built from a legacy design system, and needed to be updated to the current state.
How can we help?
Can we gather feedback from all levels of users and build a tool that allows all to find the information they need in an efficient manner?
Goals
Redesign the interface to match the current Verizon Design system.
Gather feedback from current novice and advanced users on the existing toot to highlight and addressing pain points.
Design and develop a tool integrating both.
Verizon Location Manager
VLM is at it's basic form a search engine for finding stores that fall under the Verizon retail umbrella. At it's most advanced, it's a tool for building out complex data sets with high levels of filtration and specificity.
​
The tool is powerful, but it's designs fell short.
The basic search on the initial page looks confusing for users. This creates an initial barrier to gathering the correct, or any, information.
All of the filters and logic are built based off of all the headings and sub-headings on the store details page,
not on the critical information users are seeking.
Search system is split between “Location Search and Advanced Search”, creating discontinuity in the search functions.
Use cases
We based the design off of three archetypes. The main search engine was built to address the similar searches and filters, while advanced search catered to the expert, daily users.
Josh, an operations administrator
Josh is an administrative member of the field operations team.
He is tasked with finding a specific store to make sure it is marked closed correctly within the database. The store is on the east coast and that it closed on September 9th, 2025​
​
Uses VLM daily and is often making adjustments to the data base
Search Results
The store details page was reorganized to prioritized the most needed information by the general users without comprimising critical information.
